The purpose of this map is to plan the writing and publishing of a social media story or campaign.
Plan Tweets, hashtags and images while you compose written content and schedule your publishing timeline.
It’s intended to be a guide rather than a document you fill out by hand but it might be something that you use in a team meeting, stage by stage, assigning jobs as you go.
The linked PDF includes the map and basic guidance on how to use it.
It is suggested that you print the map at A3 or bigger. The guidance you can print at A4. If you have any suggestions for improving it (or spot a typo) please comment below.
Social Media Strategy Map. I hope it’s useful.