Less than two months ago you could have been listening to this Boo on AudioBoom via a Twitter share or an email link. Uninterupted. Today you would need to log into your account or create one if you don’t already have one.
“Would you like an AudioBoo account?”
“Well, I don’t know – maybe I’ll have a listen first.”
“I’m afraid not sir – you’ll need an account…”
Etcetera, etcetera, ecetera…
This may seem of no consequence but what does it mean to the communities of online broadcasters who have invested in this once great platform?
Is the change of name to AudioBoom simply masking the company’s self destruction?
Have a listen and tell me what you think…
(All is not entirely lost because, as you can see, embedded Boos dodge this problem…)