Putting the ‘Social’ into ‘Care’

The project above published by Dan Slee on his blog today is an extremely powerful example of how Social Media (in this case Twitter) can be used to serve communities and individuals and there understanding of lives that often go unseen.

It’s extremely relevant in the light of this case from Lincoln Crown Court yesterday.

I’ve written previously about a case similar to Slee’s (post awaiting approval) where a carer of someone suffering with end stage Cancer documented the day-to-day life of her and her husband using the photosharing app Instagram (Users of Instagram can find more information by following @dissipating on Instagram).
When, sadly, the husband died earlier this year the story didn’t end. The images continue and now document the struggle of dealing with loss.

It occured to me that Service Designers create fake scenarios and personas all the time to better understand the journeys and issues of users. While a real story, as reported on Slee’s Blog, is probably the best and most powerful example, perhaps in areas where a specific case cannot be used or found, then surely our fake ones could be used to similar effect. After all, Personas and Scenarios as used by Designers are composites of many lives indicative of the problems we aim to tackle.

In this instance they (Walsal Comms Team) used Twitter, ‘Dissipating‘ used Instagram and it strikes me that AudioBoo would be another excellent tool…

But, enough from me… here’s Dan Slee!

Dan Slee

Sometimes a press release just isn’t enough to tell a story. Living day-to-day as a carer can be tough. To give a flavour of just how tough Walsall Council comms team members Tina Faulkner and Becky Robinson live tweeted four hours to show – with sensitivity – how dementia affects the life of one couple Sheila and Ron. You can follow it here and you can also read their story here. But this one powerful story is just part of a wider drive to highlight often unseen work carried out in social care in Walsall. Tina explains the background to the innovative campaign which uses a mix of old and new media: 

If I could wear a t-shirt that best describes how I feel about work right now it would bear the slogan “I heart Social Care”.

I can see some of you now, exchanging a knowing look with…

View original post 572 more words

Published by hellojon

PlayfulCommunications.co.uk Award winning mobile filmmaker with a passion for enabling people to tell their story with words, pictures and video. Trained in Design Thinking (Social innovation and Service Design); Visualisation (Illustration, photography and video); Social Media Amplification (workshops, strategies, blogging); Teaching (guerrilla education, curriculum for excellence, workshops in animation, video, digital imaging, iPad, desktop, more); Graphic Design (print and web).

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